Hey, I’m Aspen Torres—founder of Strong Strategies, chaos coordinator (aka mom of two wildlings), and your go-to for marketing that actually moves people.

I was born and raised in the Pacific Northwest, so yeah—I’ve got a soft spot for the Oregon coast, overcast mornings, and getting lost in the Tillamook Forest when I need to hit reset. I’m Washington-based, but that whole moody, misty, rugged vibe? It’s in my bones.

I help small biz owners show up online in ways that actually feel right.
No pressure to post 24/7 or follow every “rule.” Content that feels good, connects, and gets you in front of the people who need what you offer.

When I’m not deep in someone’s content calendar, you can usually find me with a lukewarm oat milk latte from Dev’s Coffee Bar (because I’ve reheated it three times), reading The Book of Azrael like my life depends on it, or pretending I didn’t just post a reel at 1 a.m.

I started this business because I hate the run around & fake feeling content. But I love connection—real, messy, human connection. I want to know what you’re building and why. What keeps you up at night and what you secretly hope your brand could become if someone just handed you a megaphone.

If you’ve ever said “I don’t know what to post,” “I suck at captions,” or “I wish someone would just get it”—you’re my kind of person.

Let’s make content that actually hits.